(YouTube, Gillette) Source: YouTube, Gillette Gillette's 'toxic masculinity' ad haunts P&G as shaving giant takes $8B writedown. ... – Masculinity is not toxic. Backlash to Gillette 'toxic masculinity' ad spreads on social media Back to video We apologize, but this video has failed to load. Some are threatening a boycott, offended by the company's call for a new kind of masculinity. The comments under the @Gillette toxic masculinity ad is a living document of how desperately society needs things like the Gillette toxic masculinity ad. — Andrew P Street (@AndrewPStreet) 15 January 2019 Morgan is the most public face of a widespread backlash. While a few thanked Gillette for taking a stand against “toxic masculinity,” many of the early responses contained versions of the sentiment expressed in the first reply to the tweet: “Hope it was worth losing thousands of customers for your stupid identity politics calling all men bad.” Gillette is doubling down on their “toxic masculinity” ad targeting men. The Gillette ad backlash has proved just how fragile masculinity can be Gillette's new commercial addresses toxic masculinity. Gillette took a drastically different direction in its advertising last January when it released a commercial that challenged the idea of traditional masculinity. Seriously: if your masculinity is THAT threatened by an ad that says we should be nicer then you're doing masculinity wrong. Gillette responds to the backlash against its woke viral ad. Try refreshing your browser, or … The instant response online was overwhelmingly negative. On Youtube, the commerical’s already been downvoted almost 330,000 times, versus a relatively meager 74,000 upvotes. In 2019 Gillette released an advert which dealt with the topic of toxic masculinity in the wake of the #MeToo movement. Backlash to Gillette's 'toxic masculinity' ad baffles Texas anti-violence advocates, including Dallas mayor But in advertising circles, some question whether the Boston-based brand missed the … In fact, a spokeswoman is even teasing releasing more ads, ominously saying the campaign was “far from over.” Stuff NZ reported: A Procter & Gamble spokeswoman defended the ad, arguing it was designed to encourage men to be their best selves. The staggering number of 'dislikes' to this video suggest most people agree with me. ... CEO of branding firm Crutchfield + Partners, also warned The Wall Street Journal that backlash could follow. The commercial has prompted many men to boycott Gillette products. 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